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The Benefits of Dynamic Pricing and How Business Rules Engines Can Help

Dynamic pricing is a pricing strategy that allows businesses to adjust their prices in real-time based on market demand, consumer behavior, and other relevant factors. It is a relatively new concept, but it has been gaining popularity among businesses across various industries, including airlines, hotels, e-commerce, and ride-sharing companies. Dynamic Pricing Features Dynamic pricing is

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SEO Audit

In today’s digital age, having a great website is not enough to rank high in search engine results. Your website needs to be optimized to meet the ever-changing search engine algorithms, which is where SEO audit comes in. SEO audit is a process of analyzing your website’s current state in terms of search engine friendliness,

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Artificial Intelligence in Marketing: Current Trends and Future Perspectives

Late last year, Chat GPT took the world by storm and has since remained on top of conversations in almost every sector you can imagine. The extraordinary chatbot raked in over 1 million users within just five days of its existence—a massive feat by any measure. Inarguably, the technology behind it is profound, and its capabilities are

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How to Educate Your Staff About Data Security

Businesses possess and manage a tremendous amount of data, which might range from employee login credentials to financial data. Unfortunately, data breaches are becoming more widespread and have far-reaching implications, such as the suspension of operations, brand harm, legal action, and massive penalties. Human error is the most common source of data breaches, which have

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VotTak app

We are living in the digital world where we all have easy access to various online platforms that offer us to perform our personal and professional activities. Besides giving us assistance in completing our duties, these platforms also give us an opportunity to relax our minds and entertain ourselves. One famous name that appears prominently

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